Be Visible - Be in Business

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Why is VISIBILITY Most Important for a Law Firm?

Visibility for a law firm is the most important factor affecting its business. The reason is that without knowing your existence, how will the prospective client(s) hire you to represent them or bring their cases to you. Obviously, there are many factors which influence the growth of your law firm business like your legal expertise, your team of lawyers, your work culture, the market factors, etc. but all this things are secondary as the prospective client has to first know you/name of your Law Firm for starting a professional business relationship.

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Your Website - It will either make you or break you

In the modern world of Internet of Things ("IoT"), the first thing that a prospective client does when faced with a case or any legal matters, is to check Google for a lawyer/law firm. If you have done things correctly while designing your website, then your website will come in the first page of Google Search. If you are not in the first page, you are eliminated from the competition in the first few seconds of the race itself. In short, in a day, your law firm is eliminated from 1000 of searches and potential legal matters even without you knowing about it. Welcome to the Digital World of lost opportunities…

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Ingredients of a Great Business Development Plan for Law Firms

The basic aim of a Business Development Plan is to pen down the various ways to get prospective clients to hire your law firm for performing legal services. Ideally speaking, the creation of a Business Development Plan is a reality check on the "business health" of a law firm.

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